Gift card or Kift: what's the difference?
A gift card usually lets someone choose what to buy from a business. With a Kift, you choose the exact thing you want to gift from what you love: a dish, book, treatment or experience. It starts with your taste, but it is chosen for someone you think might love it too.
Updated on August 14, 2026
Two gifts, two different intentions
A gift card leaves the choice to the person receiving it. A Kift expresses the choice of the person giving it.
| Criteria | Gift card | Kift |
|---|---|---|
| What is gifted | An amount to use at a business | A specific dish, book, treatment or experience |
| Who chooses what | The person chooses what to buy later | You choose what you want them to discover |
| What the gift says | You give them the freedom to choose | You share something you love |
| If the gift is not right | It depends on the business's terms | They can cancel it and you are refunded |
Understanding the Kift
What is a Kift?
A Kift is a gift tied to a specific thing you know and love. You choose it for someone you think might love it too.
Is a gift card less personal?
Not necessarily. A gift card can be chosen with a lot of thought. The difference is that a Kift starts with your own taste while still being chosen for a specific person.
Do they have to use it straight away?
No. They receive the Kift now and can enjoy the experience whenever it suits them. The gift exists when you give it, even if the experience comes later.
What if they do not want to use it?
They can cancel the Kift. The amount you paid is then refunded to you.
Gift something you genuinely chose
Choose something you love for someone you think might love it too.